Consumers have choices, and you have plenty of competition. The layout and design of your convenience store plays a vital role in delivering the kind of customer experience that results in increased sales and repeat business. When you’re ready to make improvements, these five convenience store remodeling ideas are smart investment strategies for your renovation dollars.
1. Signage That Stops Traffic – Your client base is on the go, and busy customers won’t look twice at signage unless it’s compelling. They will notice a new marquee that stretches across the roofline or permanent stand-alone signs that sport your logo and announce your brand to passing traffic. Take advantage of space outside the building, and don’t overlook its interior. Improve the lighting inside your store with large plate glass windows featuring bright graphics that turn casual interest into a look around inside. Areas above the front counter take on powerful advertising potential with lighted signage and 3D lettering.
2. Interiors Designed With Interest – Most customers walk in with one purchase in mind, so give them an interesting space that invites extra browsing time. Standard shelving serves its purpose, but graduated tiering breaks up the monotony. Older units standing shoulder to shoulder cut off sight lines while modern shelfs present clean profiles that give shoppers a clear view of everything you have to offer. Replacing refrigerator units and beverage cases might seem like an unnecessary expense, but new models encourage reach-in business, and they’re much more energy efficient than older equipment.
3. Floor Plans Plotted for Traffic – A crowded store means plenty of sales until customers become frustrated dodging each other around the merchandise. Long lines at the register are hard on shoppers and employees, and they interfere with critical POS purchases. An interior remodel gives you the opportunity to redesign tight spaces and redirect foot traffic. Wider aisles, multiple checkout stations and smart shelf placement enhance customer convenience and increase browsing time. The improved layout in your convenience store will make it easier to move traffic and ring up sales while keeping a secure eye on your busy store.
4. Bathrooms That Show Pride – Keeping everything fresh and clean is a standard part of operations, but worn-out equipment and leaky fixtures make a bad impression on consumers. Today’s convenience store renovations go beyond replacing old porcelain with newer models and reworking the plumbing. From touch-free soap dispensers and hot-air hand dryers to programmable odor control, washroom fixtures are evolving into high-tech components that enhance the customer experience. Modern bathroom equipment cuts down on employee hours spent on cleanup, and it makes the right statement about the value you place on business.
5. Food Service Catered for Sales – When that customer drives up to refuel his car, give him a chance to refresh with something more than a bag of chips and a canned soda. Many national food chains are jumping on the convenience store band wagon, so partner with a vendor, and offer shoppers another reason to enjoy your store. Steam trays and serving islands provide welcome alternatives to cold sandwiches. Brewing stations let weary travelers choose their favorite java. Install a small seating area, and your store becomes an inviting stop for customers on the run. Think outside the fast snack box with an approach to food service that caters to increased sales at the register.
As convenience store contractors in Texas, Stovall Construction specialize in the remodeling of convenience stores, and our talented teams know how to turn one-time shoppers into loyal customers. From exterior work to interior upgrades, we offer more than 40 years of industry experience. Contact Stovall Construction?today, and we’ll help you map out the best choices for smart trends and design strategies that deliver business success.